Social Media Playbook
One size does not fit all. No matter how much ready-to-use social media packages try to convince you otherwise. If you are a brand or service, serious about integration of social media into your marketing (as if you have a choice!), then it's time to put together a playbook tailor-made for your target audience.
What is a Playbook?
Firstly, it's not a book.
It's the holy grail that describes your digital DNA, core fundamentals and the actions associated with it. It's designed to define both strategy and game plan and helps bring all those associated with it up-to-speed in a jiffy.
A playbook, thankfully, is also not set in stone. It's a moving target that benefits from Kaizen-style approach of constant improvement. Pi Social Media team works on developing a playbook for each client and using it throughout the life cycle of the project. That's our version of social media strategy.
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