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Spreading the word about Jamboree Singapore

Jamboree means a large celebration or party, typically a lavish and boisterous one. Jamboree Singapore has lived up to its literal meaning and created one of the most sought after events for designers from India. Hand-selected designers of gorgeous garments, amazing jewellery and unusual accessories provide a feast for all senses at Jamboree. Jamboree, the most exclusive and curated fashion exhibition in Singapore from India wished to get more unique visitors to their website on a daily basis. In order to spread the word they needed to improve the positions of a set of crucial keywords relevant to their business in Google search rankings.

How we did it

The targeted keywords for Jamboree rapidly climbed up the rankings on Google search pages. "Fashion exhibition in Singapore" and "fashion event in Singapore" came up in Google's first page within a month. Before the SEO activities had started both were below 200 in page rankings. This was achieved by a combination of ethical on-page optimization and strategic off-page techniques, including manual link building through Web 2.0 site content promotion, social bookmarking, PDF promotions, blog commenting and social media marketing.

What we achieved

During the project, the organic search traffic flow to the Jamboree website increased by 18.56%. The number of new visitors to the website also increased by as much as 21.40%.

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