Lux Innerwear

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Increasing flow of relevant traffic to the Lux Innerwear website

Lux, a company with over 50 years of experience in hosiery manufacturing, has a huge pan-India presence, from Kedarnath to Kanyakumari. With over 500 thousand retail outlets across India, Lux has the largest in-house production capacity in the Indian hosiery industry. Lux Innerwear wished to increase the number of visitors to their website, to reach out to more potential customers. To do that, they needed to improve the ranks of a set of keywords on the Google search result pages.

How we did it

Within the first 5 months of the project, all targeted keywords for Lux Innerwear were placed within the first 10 results on the Google search result pages. Most notably, the key phrase "largest hosiery manufacturer" achieved Rank 2 on the first page of Google search results. It was previously not even present in the top 500. We achieved these results through a combination of white hat on-page and off-page SEO techniques, including link building through eBook marketing, social media marketing, press releases and directory submissions.

What we achieved

During the time of the project, the number of unique visitors to the website of Lux increased by an astonishing 875.1%. The number of page views increased by 400.4%.

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